"A Playful Share Of Pie" [Reflections On Book - 100 Ideas That Changed Graphic Design Stephen Heller and Veronique Vienne - # 36]
With color, type, and layout base,
It’s time to play with logo’s face
So holders of the shares relax –
Find life, yet stable base as fact.So, “Value proposition” speaks
Through logo to the folks who seek
There ROI based on such “facts”
Then implement investing tact.It was not always this way done –
More chaos, impulse – too much fun;
Then balance came (the giver’s way),
With logo’s time to seize the day.First get your “goodwill” package right;
Then logo-ize your corporate might
So folks will hold your value high –
“They’ll make some cash – I’ll have some pie”.Thanks Lord for this.
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